Jumpman
Definition
The iconic Jordan Brand logo featuring Michael Jordan's silhouette mid-dunk. The Jumpman logo is one of the most recognizable symbols in sneaker culture and appears on all Jordan Brand products.
In Context
“That Jumpman logo on the tongue is how you know it's legit Jordan Brand.”
Category
First Letter
More Brands Terms
Nike
The world's largest sneaker brand, founded in 1964 by Phil Knight and Bill Bowerman. Nike dominates sneaker culture with iconic models like the Air Jordan, Dunk, Air Force 1, and Air Max.
Jordan Brand
A subsidiary of Nike built around Michael Jordan's legacy. Jordan Brand produces the Air Jordan line, one of the most coveted and culturally significant sneaker collections in history.
Adidas
A German sportswear giant and Nike's biggest competitor. Adidas is known for the Superstar, Stan Smith, Ultraboost, and its influential collaborations with designers and artists.
New Balance
An American brand known for quality craftsmanship and "dad shoe" aesthetics that became a fashion staple. The 550, 2002R, and Made in USA/UK lines have driven a massive resurgence.
Yeezy
A sneaker line originally created by Kanye West in partnership with Adidas. Yeezys like the 350, 700, and Slide became some of the most hyped and resold sneakers of their era.
ASICS
A Japanese brand known for technical running shoes and the Gel-Lyte series. ASICS has built a loyal following through quality collaborations and retro runners that appeal to sneaker purists.