Nike
Definition
The world's largest sneaker brand, founded in 1964 by Phil Knight and Bill Bowerman. Nike dominates sneaker culture with iconic models like the Air Jordan, Dunk, Air Force 1, and Air Max.
In Context
“Nike has been running the game for decades — half the shelves at Bridge City Soles are Swoosh.”
Category
First Letter
More Brands Terms
Jordan Brand
A subsidiary of Nike built around Michael Jordan's legacy. Jordan Brand produces the Air Jordan line, one of the most coveted and culturally significant sneaker collections in history.
Adidas
A German sportswear giant and Nike's biggest competitor. Adidas is known for the Superstar, Stan Smith, Ultraboost, and its influential collaborations with designers and artists.
New Balance
An American brand known for quality craftsmanship and "dad shoe" aesthetics that became a fashion staple. The 550, 2002R, and Made in USA/UK lines have driven a massive resurgence.
Yeezy
A sneaker line originally created by Kanye West in partnership with Adidas. Yeezys like the 350, 700, and Slide became some of the most hyped and resold sneakers of their era.
ASICS
A Japanese brand known for technical running shoes and the Gel-Lyte series. ASICS has built a loyal following through quality collaborations and retro runners that appeal to sneaker purists.
Puma
A German sportswear brand founded by Rudolf Dassler, brother of Adidas founder Adi Dassler. Puma is known for the Suede, Clyde, and collaborations with Rihanna and other cultural figures.