Brick
Definition
A sneaker that fails to sell well and sits on shelves. Bricks drop below retail on the resale market. A release becoming a brick is the opposite of what hype-driven buyers hope for.
In Context
“Those Yeezys used to be bricks, but now the price is climbing back up.”
Category
First Letter
More Culture Terms
Sneakerhead
A person who collects, trades, and is deeply passionate about sneakers. Sneakerheads are the foundation of sneaker culture, driven by love for design, history, and the thrill of the hunt.
Hypebeast
Someone who follows trends and buys sneakers or streetwear solely based on hype and brand popularity rather than personal taste. The term can be used critically or as self-aware humor.
Heat
A term for highly desirable, impressive sneakers. If someone says you're "wearing heat," it means your shoes are fire and worth noticing.
Grail
A sneaker that a collector has been searching for and dreaming about for a long time. Grails are deeply personal and represent the ultimate "must-have" in someone's collection.
Beaters
Sneakers designated for everyday wear without worrying about keeping them pristine. Beaters are the shoes you throw on for errands, bad weather, or anything that might damage nicer pairs.
Ice
Slang for keeping sneakers on ice, meaning storing them unworn for preservation. Also used to describe the act of not wearing a pair: "I'm icing these until the right occasion."